Recruitment Videos

A couple of weeks ago, The Daily Show’s Demetri Martin tackled video resumes giving further evidence that this meme won’t die. If the last few months of press is to be believed, in the next several years we will experience our resumes morph from the familiar boilerplate my-life-in-a-microsoft-word-template one-sheet into a multimedia event. The widespread availability of video production tools and the rise of media sharing sites it is assumed will (and, as implicitly suggested, should) allow companies and universities to recruit in the same way Bunim/Murray cast for The Real World. In an article last month, The New York Times noted that beyond beginning to film themselves for video resumes, people are starting to hire media coaches to ensure their video presents the image the applicant is attempting to project.

For job applicants in creatives spaces this certainly makes a lot of sense. Thinking about the sorts of positions for which I’ve hired in the past I can’t imagine sitting through dozens of videos from Software Engineers being anymore efficient than reading a cover letter. On the other side of the fence, I can’t help but cringe picturing a hiring manager watching a video clip of me attempting to be entertaining and engaging while communicating my offerings. The whole thing just seems like awkwardsville city.

Though I’ve not seen any press about it I can moreso picture the converse. In attempting to recruit quality candidates, it seems plausible for HR departments to spend time making videos of their work places in order to get attention and attract more candidates. Professional production could be more easily justified for those on the other side of the table given the cost and man-power expense of reaching job candidates.

I’m sure it was not intended to be a recruitment video, but Connected Ventures80’s-movie-style office rockout lip-synch clip to the song Flagpoll Sitta certainly works as such. Looking through the comments there are plenty of inquiries as to where one could apply for a job. Searching YouTube for “web developer jobs“, there are a couple of videos more specifically geared towards recruiting. Even Google has made one which focuses on the recruitment of female engineers.


1 Response to “Recruitment Videos”

  1. 1 randomcommenter May 21, 2007 at 5:28 pm

    i think recruitment video works for a really specific niche (personality-driven jobs: djs, on-air personalities), but to bring it to the masses doesn’t make sense. i dont think the typical job seeker adds any value by creating a video of why they are a good fit for a job. if anything, it introduces unneeded bias.

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